![]() ![]() YouTube, for example, is not profitable in itself, but Google bought the company because it enabled them to gather more user information. The more time users spend using Google’s free information services and staring at computer screens, the more money Google rakes in from ad revenue. This is also why Google provides services like email. Everything you do on the Internet is, for Google, a complement. ![]() This is because, Carr explains, Google’s model for revenue is based around complements, or in business terms, two things that are consumed together. Carr pauses to reinforce that Google’s seemingly ever-changing business model is in fact very simple: The more time we spend on the internet, the more money Google makes. ![]()
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